SAM HENDRICKS
Art Direction, Design, Illustration
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Legoland Website Design

Legoland Florida is a theme park and resort that feeds and fuels on the imagination, excitement and love kids have for Legos—a brand I myself still treasure. Legoland is a fun place so its website needed to reflect that, and get both kids and parents engaged during the booking process. It also needed to be a responsive mobile-first site but still be packed with fun surprises. This website concept design was later adapted for other Legoland markets including California.

 

LEGOLAND Website Design

LEGOLAND Florida is a theme park and resort that feeds and fuels on the imagination, excitement and love kids have for Legos—a brand I myself still treasure. Legoland is a fun place so its website needed to reflect that, and get both kids and parents engaged during the booking process. It also needed to be a responsive mobile-first site but still be packed with fun surprises. This website concept design was later adapted for other Legoland markets including California.

 
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Building Fun

A trip to LEGOLAND Florida is equal parts fun and interactivity. We chose to present the content in a clean and elegant way, with the subtle addition of elements of fun, surprise, and interactivity that will keep kids and parents coming back to explore. 

Animated Easter Eggs

We sprinkled some fun animations throughout the experience that were triggered by interaction with the interface.

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Responsive Design

We approached this project from a mobile-first perspective, insuring that the experience felt great across devices.

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Ticketing Experience

We brought fun into the ticketing experience with mini figure animations and improved the usability of the page as well.